Meet Dan McDevitt
Dan McDevitt is a real estate agent in the Baltimore area with 14 years of experience and a client of 1000 Tasks A Day. He joined us to share his four main steps to running a successful open house — and the insider strategies that have helped him consistently generate strong leads from them.
Riches Are in the Niches
Dan's journey in real estate started with short sales and navigating the 2008 financial crisis firsthand. That experience taught him a lesson he still lives by: riches are in the niches. By specializing and going deep in specific market segments, he was able to build a reputation and a referral network that most generalists never achieve. Bringing on a VA to handle outreach and administrative tasks was the turning point that re-energized his professional outlook and allowed him to start prospecting again at scale.
The Mega Open House Strategy
Dan learned from top Arizona real estate agent Josh Smith about the power of mega open houses. Thanks to apps and online search tools, people's shopping habits have changed dramatically — buyers are more informed and more confident than ever. Dan's approach is to treat open houses as major events, not casual showings. He invests in Facebook ads, coordinates buyer's agents, and creates an experience that stands out.
Leveraging Buyer's Agents
One of Dan's most impactful moves was letting his buyer's agents handle the open houses. It was difficult at first — he wanted to be there himself — but it proved to be a great decision. It freed up his time, gave his buyer's agents valuable client-facing experience, and allowed the team to run more open houses simultaneously. The result was more leads, more conversions, and a stronger team overall.
Facebook Ads and Tech-Savvy Clients
Dan spends strategically on Facebook ads for his open houses and has found it to be one of the highest-ROI marketing channels available to agents today. Today's buyers are tech-savvy, well-informed, and confident — meeting them where they are online is essential. His advice: don't be afraid to spend money on digital advertising for open houses. The leads you generate will more than pay for the investment.
Generate More Leads for Your Real Estate Business
Our VA callers deliver 40–50 pre-qualified leads per month directly to you and your team.
Request A Consultation